He was studying in the Nelson Mandela Metropolitan University and while there, he was inspired to produce a range of knitwear for the men in the Xhosa communities. The people of Xhosa hold an initiation ceremony for boys who transit to manhood. Part of this process requires the parents to give away old clothes and getting new ones to mark the change and these clothings are usually high and good quality knitwear. Laduma Ngxokolo realized there were not any local knitwear brands and decided to launch this line which would in return, help the local community.
Image Credits : Laduma Ngxokolo