Chanel’s ‘La Montre Première’ Spring 2013 Campaign video, featuring the relaunching of their watches. I am not going to talk about the watches, rather, I loved the playfulness of the video. Not to mention, the other reason would be the impeccable style throughout the 0:57 seconds! This watch is not for the everyday women, it is for super-chic-all-day-everyday women. I really think they nailed it with this video, with the style and freshness of it all. And yeah good on you if you can afford 6.1k to 32k for them watches.