ART/C IN Addis Ababa

aaEthiopian Fashion Week asked NOT JUST A LABEL to invite one African designer to Addis Ababa, Ethiopia for a fashion show celebrating twenty years of African trade. Moroccan/Israeli fashion designer Artsi Ifrach, the creative mind behind the Art/c was chosen and this is a collection of images taken on his trip to Ethiopia, capturing the sights and stories of Addis Ababa — a wondrous city of eclectic beauty, rich culture and a burgeoning fashion industry.

Photography by Laila Hida

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