heartlandJo Soh is the creative brain behind Singapore based fashion label Hansel. Her designs are minimalist and reflect her modern and unique take on vintage inspired styles. The Heartland Campaign, with Denise Keller as the model, celebrates its 10th year anniversary, going back to the roots. The background design and props are based on Singapore’s heartland blocks.

The local home grown label are best known for the props they make for their look books.

For me, the props done for the top right is a winner. Especially that orange – 10 cents – phone machine (Singaporeans will agree on this).


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