VarnanggallVarnanggall – ‘Colours’ in Tamil. Lavanyaa K R is the name behind this South Indian traditional wear label. She works with the unsung rural heroes of Kalamkari, Lambani, Ilkal and the weavers from most part of Southern India – Andhra Pradesh, Karnataka and Tamil Nadu, making the products unique and hand made. Looking through the collection, you will notice the devotion to the art and pure love for the craft.



kI would like to have all the above in my closet, and I WILL find an occasion to wear them to. This is Karishma Shahani’s Spring Summer 2014 collection. The Kaam Kaaj collection shows a unique form of block printing technique known as the Ajrak. The Ajrak technique uses natural dyes, which Karishma Shahani shows throughout the collection.

Tata Naka


Tata Naka Autumn/Winter 2014-15 Ready-To-Wear. My favourites from the collection. I think it is interesting that Tata Naka’s inspiration was interior design. Taking in the aesthetics of carpets, tiles, wallpapers and fabrics – this was crafted.

Image Credits : Tata Naka 

ART/C IN Addis Ababa

aaEthiopian Fashion Week asked NOT JUST A LABEL to invite one African designer to Addis Ababa, Ethiopia for a fashion show celebrating twenty years of African trade. Moroccan/Israeli fashion designer Artsi Ifrach, the creative mind behind the Art/c was chosen and this is a collection of images taken on his trip to Ethiopia, capturing the sights and stories of Addis Ababa — a wondrous city of eclectic beauty, rich culture and a burgeoning fashion industry.

Photography by Laila Hida


uddThis, caught my eye. What stunning shots! These are by UDD, and they are launching their new collection titled, Vrindavan on 26 and 27 September 2013.

I have had a post on UDD, some time back, and I always come back to feast my eyes on their latest prints. The folk and tribal art gets transformed onto wearable art!

Full of life.