Pattern Eccentric

VarnanggallVarnanggall – ‘Colours’ in Tamil. Lavanyaa K R is the name behind this South Indian traditional wear label. She works with the unsung rural heroes of Kalamkari, Lambani, Ilkal and the weavers from most part of Southern India – Andhra Pradesh, Karnataka and Tamil Nadu, making the products unique and hand made. Looking through the collection, you will notice the devotion to the art and pure love for the craft.


aaEthiopian Fashion Week asked NOT JUST A LABEL to invite one African designer to Addis Ababa, Ethiopia for a fashion show celebrating twenty years of African trade. Moroccan/Israeli fashion designer Artsi Ifrach, the creative mind behind the Art/c was chosen and this is a collection of images taken on his trip to Ethiopia, capturing the sights and stories of Addis Ababa — a wondrous city of eclectic beauty, rich culture and a burgeoning fashion industry.

Photography by Laila Hida